Shai began her career at MTV & Vh1 India, directing noteworthy promo campaigns that won her several International Promax Awards in New York & Asia. Having cut her teeth in music television directing fun, out of the box, eye popping promo campaigns, and armed with her knowledge and sensibilities of visually interesting filmmaking, she founded JUNGLE, in 2020. She has since been directing commercials, music videos and branded content for brands and is te only women to have created a name of herself in the world of automobile, directing films for brands like Renault, Tata, Hyundai, Maruti and Hero Motorcorp. Her ability to create slick, edgy imgery and mine human stories in a cinematic setting has made her a go to in the world of youth, tech, fashion, auto & lifestyle.